Recently, I’ve noticed it’s difficult to have a reasonable conversation with CIOs and CFOs without it turning into either a diatribe or a tribute about big data and how to tackle it. In a rapidly evolving market space, any new concept that promises new business insight from data is eagerly seized by organizations. The same is true of big data; organizations are treating it like a magic potion that can unleash a new opportunities and create a new audience.

There is no doubt in my mind that big data, if handled properly, has the potential to create new business opportunities, [...] Continue Reading…