Actian is like launching a start-up with 30 years of success! Ingres, a data management company with thirty years of success, a loyal customer base of thousands and an industry leading big-data analysis engine, is transforming itself into Actian with a goal of becoming a leader in Action Apps – lightweight, consumer style apps that automate business action in line with real time changes in data.

The opportunity is large enough to warrant a bold move! There is now little doubt that the ever growing raw information in Big Data, made ubiquitous by the cloud and consumable through mobile devices, presents rich pickings for anyone able to convert that raw data into insight. McKinsey estimates those pickings to be an incremental $2Tn of value to businesses with opportunity in every sector examined.

But as organizations rush to claim their share of these rich pickings, they find themselves falling short of their expectations – thwarted by the lack of tools, affordable computing capability and business analysis skills. The industry is fast coming to the conclusion that the opportunity in Big Data is limited not only to the few that can afford it, but those lucky enough to find a single rich seam of insight they can mine for profits.

At Actian, we have a different view, a view that first assumes the way to tap into the riches of Big Data is not through a single flash of insight but through exploiting a collection of multiple insights that occur every day and in every organization. And secondly, asserts that insight alone does not guarantee success – Action does!

What if every skilled employee was empowered to initiate action on every important data event at the right time to make a difference to the business, and what if the tools to achieve this ability were accessible right on their mobile devices, usable in exactly the same way they use every other app on their smart phone – intuitively and without waiting for IT.
Now you can catch a risky transaction before it gets out of hand; recognize a client’s loyalty as they transact with you; merchandise to demand as sentiment shifts; and many more everyday activities that make a real difference to your business. Your organization becomes “Action Enabled”.

Action Apps running on the Cloud Action Platform do just this. Action Apps are lightweight consumer style apps designed to enable the business user to take action on relevant time changes in data.. The Cloud Action Platform does the heavy lifting of correlating data from multiple sources in real time and executes the actions prescribed by the business user.

To tap into this opportunity, we needed a new brand, a new website and a new look and feel fit for a company with another 30 years of innovation and success ahead.  Tell us if you like what we’ve done!